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Procter & Gamble slices, dices advertising budget

Procter & Gamble, which can spend upwards of $300 million on advertising a month, is considering cutting its overall ad spending by 10 percent. Meanwhile, it plans to continue "aggressively moving ad dollars to the Web," reports the Wall Street Journal. [WSJ]

1:00 PM on Mon May 12 2008
By Nicholas Carlson
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