JVC's new GZ-MS100 is totally YouTube. How YouTube? It has a freakin' YouTube sticker on the side. Also, it allows one-button YouTube uploads to challenge the Flip Video.

Essentially a high-end SD card video recorder, the $350 GZ-MS100 records MPEG-2 and features a 35x optical zoom, 2.7-inch LCD screen, about 2 hours of stock battery life, various shooting modes, and an optional (YouTube-friendly) 10-minute recording limit. It'll run $350 this June.

New JVC Camcorder Offers One-Touch Uploading To YouTube™

WAYNE, NJ, May 19, 2008 - Sharing videos over the Internet is now easier than ever with the launch of a new JVC camcorder that provides one-button uploading to YouTube™, the leading online video community that allows people to discover, watch and share originally created videos.
The new JVC Everio S Series memory camcorder, the GZ-MS100, was designed to make sharing simple for the millions of people who enjoy sharing their videos with the world over the Internet. And unlike many of the other camcorders that target Internet users, JVC's GZ-MS100 provides an impressive array of full-fledged camcorder features that give it the versatility to do more than shoot short Internet videos.
It looks strikingly similar to the popular Everio G Series camcorders, but is smaller and weighs only 0.60 lbs. including battery, because it records to an SD Card (user provided) instead of a built-in hard disk drive. The ever-increasing capacity and affordability of new SD Cards appearing on the market means that over time Everio S will be able to offer expanded recording time at a lower per minute cost.

Once the provided CyberLink software is installed on a Windows® PC, uploading video clips to YouTube™ is quick and easy. The camcorder has an UPLOAD button that works in two ways. In the camera mode, press UPLOAD and then the trigger, and this limits recordings to 10 minutes in length, which matches the YouTube™ file size limit. This eliminates the need to manually time recordings or go back to edit and shorten footage. After recording is done, connect the GZ-MS100 to a PC via a USB cable and press the UPLOAD button. This automatically launches the supplied application for uploading to YouTube™. After just a few mouse clicks the video will be up on the Internet for everybody to see. The original video quality is maintained in the camera, so it can be used for any other purpose.

For storage and cataloging, recorded videos can easily be transferred to a PC via USB2.0 or directly using the SD Card. The provided CyberLink application also allows easy burning to DVD using the computer's optical disc drive. Or, to create DVDs without using a computer JVC offers the CU-VD3 Everio SHARE STATION as an option. Since it was designed as an Everio companion, this DVD burner accommodates Everio's USB Host function that allows scene playback order to be rearranged within the camera before transfer.

The GZ-MS100 features Laser Touch Operation, first offered in the Everio G Series camcorders released earlier this year. The feature's scroll bar and buttons are touch-sensitive so the user just glides a finger up or down the bar to choose menu items while its blue light follows the movements. The LCD screen itself is never touched, so it won't get dirty, smudged or covered in fingerprints. The 2.7-inch LCD screen, the same one used on Everio G series models, has Auto Backlight Control to automatically adjust brightness for comfortable viewing indoors or outdoors. And with Auto Power ON/OFF, the user simply opens up the LCD to power-on and start shooting (takes only about one second if Quick Restart mode is engaged), and closes the LCD to shut the power off and avoid draining the battery.
The shape of the camcorder itself facilitates ease of use, with a contoured grip that snugly and securely fits the palm of the hand.

In addition to the supplied BN-VF808 rechargeable battery that provides 2 hr. 5 minutes of operation per charge, higher capacity batteries are available: BN-VF815 for 4 hr. 15 minutes and BN-VF823 for 6 hr. 25 minutes of continuous operation per charge.

Up front, the GZ-MS100 is equipped with a KONICA MINOLTA LENS that provides a 35x optical zoom with excellent picture quality. JVC's proprietary Gigabrid Engine also contributes to quality by incorporating six digital noise reduction systems to improve the S/N ratio by about 30 percent (3dB) over previous models, and integrating the MPEG-2 encoder to help reduce block noise and mosquito noise. Other full-fledged camera functions include Program AE with shooting modes to accommodate a variety of situations (Night, Twilight, Portrait, Sports, Snow, Spotlight), Digital Image Stabilizer to minimize camera-shake, and much more.

The JVC GZ-MS100 will be available in June for $349.99.